Thank you for your interest in this Cookie Policy! This Cookie Policy explains what cookies are, how we, The Archive London of 71-75 Shelton Street, London, England, WC2H 9JQ (“The Archive London”, “we”, “us” or “our”), use cookies on our website www.thearchivelondon.com (“our website”), how third parties we work with may use cookies on our website, and your choices about cookies.
Please read this Cookie Policy together with our Privacy Policy which provides additional details about how we use personal data and your various rights.
What are cookies?
Cookies are small pieces of text sent by your web browser from a website you visit. A cookie file is stored in your web browser and allows the website or a third-party service provider to recognize you and make your next visit easier and the website more useful to you. Cookies are essentially a user identification card for a website’s server.
Web beacons are small graphic files linked to our servers that allow us to track your use of our website and related features. Cookies and web beacons allow us to serve you better and more efficiently and to personalise your experience on our website.
Cookies can be “persistent” or “session” cookies.
Why do we have a Cookie Policy?
This Cookie Policy sits in line with the UK`s Privacy and Electronic Communications Regulation (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to obtain your consent when using certain types of cookies namely Functional, Performance, Analytical and Advertising Cookies.
How we use cookies
When you use and access our website, we may place a number of cookie files in your web browser. Our website uses or may use cookies and/or web beacons to help us determine and identify returning visitors, the type of content and subpages a user of our website refers to, the amount of time each user spends in a particular area of our website, and the specific functionality users choose to use. Where cookie data constitutes personal data, we process this data on the basis of your consent.
We use both session and persistent cookies on our website, and we use different types of cookies to operate our website:
- Technically necessary cookies (Essential)
Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features. An example of this is, the reminder of recently performed actions (e.g., entered text) when you return to a page within the same session.
- Technically non-essential cookies (Performance, Functional, Analytical, Advertising )
Technically non-essential cookies are not necessary for the proper functioning of our website, but they enable us to improve the content of our website, compile statistics for internal market analysis purposes, provide you with a more personalised online experience or provide additional features. In particular we use analytical cookies and advertising cookies.
Analytical cookies are used by third parties. These cookies allow third parties to recognize that you have visited our website. We and our third-party providers may also combine information obtained from these cookies with Personal Information available from other sources, including data collected about you when you use other websites and data collected about you when you are offline, whether on our website or data maintained by the third-party provider.
Advertising cookies may be set through our website by our advertising partners. They may be used by these companies to profile your interests and show you relevant advertising on other websites. They are based on the unique identification of your browser type and the type of internet device you are using. If you do not allow these cookies, you will receive less targeted advertising.
Online Advertising
Google Ads
We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.
Google Ads Remarketing
We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.
Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.
Google Conversion Tracking
We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.
Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”) on our website. A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Threads, Facebook, Instagram, Snapchat and TikTok.
Opting Out
Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
If you do not wish to participate in usage-based advertising through Facebook you can object here: https://www.facebook.com/settings?tab=ads
Instagram and Threads
If you do not wish to participate in usage-based advertising through Instagram and Threads you can change your ad settings by following these instructions: https://help.instagram.com/911879456838933
TikTok
If you do not wish to participate in usage-based advertising through TikTok you can change your ad settings by following these instructions: https://www.tiktok.com/safety/en/ads-and-data/
SnapChat
If you do not wish to participate in usage-based advertising through SnapChat you can change your ad settings by following these instructions: https://help.snapchat.com/hc/en-us/articles/7012345515796-How-to-Adjust-My-Advertising-Interest-Preferences-on-Snapchat
General
If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).
What are your choices in relation to cookies?
If you would like to delete cookies or instruct your web browser to delete or reject cookies, please follow the relevant link to your browser’s help pages Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari. However, please note that if you delete or refuse cookies, you may not be able to use some or all of the features we offer.
When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.
Links to other websites
Please note that when you use a link from our website to a third-party website, such third-party websites may also set new cookies that are not subject to this policy. In such cases, we recommend that you refer to the cookie policy on the relevant third-party website itself.
Changes
We may update this policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using contact@thearchivelondon.com.
Effective Date
Friday, 29th of September, 2023